I led the establishment of Vessi’s design language for the new apparel and accessories categories, unifying the brand’s expression while increasing the assortment by 133%. Based on the brand’s ties to water and playfulness, I built off of the concept of a wave, using fluidity and movement as guiding design principles to recreate Vessi’s visual identity, which was launched alongside a rebrand in 2025.
My role in this project included category design direction and new style design, collaborating closely with product development to bring new design concepts and Vessi's new visual identity to life.
Category Design Direction & Apparel Design: Sarah Mitchell
Product Development: Camila Rodrigues & Thuy Hang